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Episode 9: Is Copyright justified? Should Patents exist?

Business and IP - Gunther Marten
Episode 9: Is Copyright justified? Should Patents exist?
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Episode 9: Is Copyright justified? Should Patents exist?
14:59
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Episode 9: Is Copyright justified? Should Patents exist?

Business and IP - Gunther Marten
Episode 8: Counterfeiting / Piracy on Social Media
15:04
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Episode 8: Counterfeiting / Piracy on Social Media

Business and IP - Gunther Marten
Episode 7: Piracy and the programmatic Advertising Industry
15:02
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Episode 7: Piracy and the programmatic Advertising Industry

Business and IP - Gunther Marten
Episode 6: Anti-Counterfeiting Technologies for Businesses
15:00
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Episode 6: Anti-Counterfeiting Technologies for Businesses

Business and IP - Gunther Marten
Episode 5: Counterfeiting on E-Commerce Platforms
14:59
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Episode 5: Counterfeiting on E-Commerce Platforms

Business and IP - Gunther Marten
Episode 4: The IP Extortion Industry
14:59
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Episode 4: The IP Extortion Industry

Business and IP - Gunther Marten
Episode 3: Business Strategies to deal with Counterfeiting
15:03
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Episode 3: Business Strategies to deal with Counterfeiting

Business and IP - Gunther Marten
Episode 2: Why is Counterfeiting here to stay?
13:03
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Episode 2: Why is Counterfeiting here to stay?

Business and IP - Gunther Marten
Episode 1: The Reality of the Counterfeiting Industry
15:01
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Episode 1: The Reality of the Counterfeiting Industry

Business and IP - Gunther Marten
Episode 17: Wrap-Up of the course and Look-Out Session
15:00
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Episode 17: Wrap-Up of the course and Look-Out Session

Business and IP - Gunther Marten
Episode 16: The Ralph Lauren Case (T-169/19)
15:01
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Episode 16: The Ralph Lauren Case (T-169/19)

Business and IP - Gunther Marten
Episode 15: Business considerations regarding Europe
15:03
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Episode 15: Business considerations regarding Europe

Business and IP - Gunther Marten
Episode 14: Reverse-Engineer the Social Media for your Marketing
14:56
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Episode 14: Reverse-Engineer the Social Media for your Marketing

Business and IP - Gunther Marten
Episode 13: NFT´s, technology and copyright
14:57
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Episode 13: NFT´s, technology and copyright

Business and IP - Gunther Marten
Episode 12: Why are they always talking about Goods and Services?
14:55
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Episode 12: Why are they always talking about Goods and Services?

Business and IP - Gunther Marten
Episode 11: Avoid the traps and errors in choosing a business name, domain name and/or trademark
14:59
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Episode 11: Avoid the traps and errors in choosing a business name, domain name and/or trademark

Business and IP - Gunther Marten
Episode 10: Enforcement of IP rights in the EU
14:58
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Episode 10: Enforcement of IP rights in the EU

Business and IP - Gunther Marten
Episode 9: The case of Huy Fong
14:56
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Episode 9: The case of Huy Fong

Business and IP - Gunther Marten
Episode 8: The Cost of IP
14:53
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Episode 8: The Cost of IP

Business and IP - Gunther Marten
Episode 7: Recap so far and some more case studies
14:54
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Episode 7: Recap so far and some more case studies

Business and IP - Gunther Marten
Episode 6bis: How to overcome fear, uncertainty and doubts starting your business
14:57
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Episode 6bis: How to overcome fear, uncertainty and doubts starting your business

Business and IP - Gunther Marten
Episode 6: What to do if you do not have a business model yet? Give me a business idea!
14:47
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Episode 6: What to do if you do not have a business model yet? Give me a business idea!

Business and IP - Gunther Marten
Episode 5ter: Business and IP strategy for rural areas around the world
14:48
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Episode 5ter: Business and IP strategy for rural areas around the world

Business and IP - Gunther Marten
Episode 5: Business strategy considerations
14:48
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Episode 5: Business strategy considerations

Business and IP - Gunther Marten
Episode 4: Where to file? You have to choose!
14:54
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Episode 4: Where to file? You have to choose!

Business and IP - Gunther Marten
Episode 3bis: Further case studies related to IP and business
18:21
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Episode 3bis: Further case studies related to IP and business

Business and IP - Gunther Marten
Episode 3: IP rights and case studies
15:03
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Episode 3: IP rights and case studies

Business and IP - Gunther Marten
Episode 2: The Single Market of the EU and its importance for non-EU businesses
12:43
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