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Episode 9: Is Copyright justified? Should Patents exist?
14:59
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Episode 9: Is Copyright justified? Should Patents exist?
Business and IP - Gunther Marten
15:04
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Episode 8: Counterfeiting / Piracy on Social Media
Business and IP - Gunther Marten
15:02
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Episode 7: Piracy and the programmatic Advertising Industry
Business and IP - Gunther Marten
15:00
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Episode 6: Anti-Counterfeiting Technologies for Businesses
Business and IP - Gunther Marten
14:59
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Episode 5: Counterfeiting on E-Commerce Platforms
Business and IP - Gunther Marten
14:59
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Episode 4: The IP Extortion Industry
Business and IP - Gunther Marten
15:03
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Episode 3: Business Strategies to deal with Counterfeiting
Business and IP - Gunther Marten
13:03
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Episode 2: Why is Counterfeiting here to stay?
Business and IP - Gunther Marten
15:01
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Episode 1: The Reality of the Counterfeiting Industry
Business and IP - Gunther Marten
15:00
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Episode 17: Wrap-Up of the course and Look-Out Session
Business and IP - Gunther Marten
15:01
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Episode 16: The Ralph Lauren Case (T-169/19)
Business and IP - Gunther Marten
15:03
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Episode 15: Business considerations regarding Europe
Business and IP - Gunther Marten
14:56
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Episode 14: Reverse-Engineer the Social Media for your Marketing
Business and IP - Gunther Marten
14:57
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Episode 13: NFT´s, technology and copyright
Business and IP - Gunther Marten
14:55
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Episode 12: Why are they always talking about Goods and Services?
Business and IP - Gunther Marten
14:59
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Episode 11: Avoid the traps and errors in choosing a business name, domain name and/or trademark
Business and IP - Gunther Marten
14:58
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Episode 10: Enforcement of IP rights in the EU
Business and IP - Gunther Marten
14:56
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Episode 9: The case of Huy Fong
Business and IP - Gunther Marten
14:53
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Episode 8: The Cost of IP
Business and IP - Gunther Marten
14:54
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Episode 7: Recap so far and some more case studies
Business and IP - Gunther Marten
14:57
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Episode 6bis: How to overcome fear, uncertainty and doubts starting your business
Business and IP - Gunther Marten
14:47
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Episode 6: What to do if you do not have a business model yet? Give me a business idea!
Business and IP - Gunther Marten
14:48
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Episode 5ter: Business and IP strategy for rural areas around the world
Business and IP - Gunther Marten
14:48
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Episode 5: Business strategy considerations
Business and IP - Gunther Marten
14:54
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Episode 4: Where to file? You have to choose!
Business and IP - Gunther Marten
18:21
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Episode 3bis: Further case studies related to IP and business
Business and IP - Gunther Marten
15:03
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Episode 3: IP rights and case studies
Business and IP - Gunther Marten
12:43
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