top of page

Activities
Video Gallery
Episode 9: Is Copyright justified? Should Patents exist?


14:59
Play Video
Episode 9: Is Copyright justified? Should Patents exist?
Business and IP - Gunther Marten

15:04
Play Video
Episode 8: Counterfeiting / Piracy on Social Media
Business and IP - Gunther Marten

15:02
Play Video
Episode 7: Piracy and the programmatic Advertising Industry
Business and IP - Gunther Marten

15:00
Play Video
Episode 6: Anti-Counterfeiting Technologies for Businesses
Business and IP - Gunther Marten

14:59
Play Video
Episode 5: Counterfeiting on E-Commerce Platforms
Business and IP - Gunther Marten

14:59
Play Video
Episode 4: The IP Extortion Industry
Business and IP - Gunther Marten

15:03
Play Video
Episode 3: Business Strategies to deal with Counterfeiting
Business and IP - Gunther Marten

13:03
Play Video
Episode 2: Why is Counterfeiting here to stay?
Business and IP - Gunther Marten

15:01
Play Video
Episode 1: The Reality of the Counterfeiting Industry
Business and IP - Gunther Marten

15:00
Play Video
Episode 17: Wrap-Up of the course and Look-Out Session
Business and IP - Gunther Marten

15:01
Play Video
Episode 16: The Ralph Lauren Case (T-169/19)
Business and IP - Gunther Marten

15:03
Play Video
Episode 15: Business considerations regarding Europe
Business and IP - Gunther Marten

14:56
Play Video
Episode 14: Reverse-Engineer the Social Media for your Marketing
Business and IP - Gunther Marten

14:57
Play Video
Episode 13: NFT´s, technology and copyright
Business and IP - Gunther Marten

14:55
Play Video
Episode 12: Why are they always talking about Goods and Services?
Business and IP - Gunther Marten

14:59
Play Video
Episode 11: Avoid the traps and errors in choosing a business name, domain name and/or trademark
Business and IP - Gunther Marten

14:58
Play Video
Episode 10: Enforcement of IP rights in the EU
Business and IP - Gunther Marten

14:56
Play Video
Episode 9: The case of Huy Fong
Business and IP - Gunther Marten

14:53
Play Video
Episode 8: The Cost of IP
Business and IP - Gunther Marten

14:54
Play Video
Episode 7: Recap so far and some more case studies
Business and IP - Gunther Marten

14:57
Play Video
Episode 6bis: How to overcome fear, uncertainty and doubts starting your business
Business and IP - Gunther Marten

14:47
Play Video
Episode 6: What to do if you do not have a business model yet? Give me a business idea!
Business and IP - Gunther Marten

14:48
Play Video
Episode 5ter: Business and IP strategy for rural areas around the world
Business and IP - Gunther Marten

14:48
Play Video
Episode 5: Business strategy considerations
Business and IP - Gunther Marten

14:54
Play Video
Episode 4: Where to file? You have to choose!
Business and IP - Gunther Marten

18:21
Play Video
Episode 3bis: Further case studies related to IP and business
Business and IP - Gunther Marten

15:03
Play Video
Episode 3: IP rights and case studies
Business and IP - Gunther Marten

12:43
Play Video